'Husky Injection Molding Systems\r'

' header: What is buirdlys strategy? Why has the corporation been so productive in the period prior to the recent problems? gruff follows a differentiation strategy by try to offer a higher perceived mensurate than its competitors in order to convince customers to pay a premium price for the company’s products †crosswise its product line, robust charges a 10% to 20% premium. Husky’s success, prior to the recent problems, potful be explained by the following value drivers: Husky’s product featuresThe company is know in the industry for its high quality products. Husky’s systems are speedier than the ones of the competition (for PET products, Husky’s cycle time is 10% to 15% shorter) and they are believed to be more rugged. Furthermore, Husky’s systems are able to produce thinner walls than competitors’ machines, and their resin usance and durability are higher. Unlike rivals, the company offers a fully fluxd system of t hinwall mold, machine, and product-handling equipment. Husky’s customer serviceThe company established technical centers in key locations to go out technical support to its customers. Husky’s inseparable service major power is known to be the strongest in the industry, and in accessory, its sales force does an extraordinary job. Husky’s complements In addition to Husky’s systems, the company offers value-added services to provide greater perceived value for its customers: Husky’s experts plan injection molding facilities for customers, train customers, integrate production systems, and produce turnkey factories.In addition to these internal developments, Husky was also able to take gain of the fact that soft drink makers shifted rapidly to formative bottles: The company could establish itself in the PET forge market by bringing a readily series of product innovations on the market; by 1995, 60% of the world’s preforms were manufactur ed on Husky systems. All factors mentioned above contributed to Husky’s good brand equity that, in turn, allows the company to charge a premium price for its products, hence creating a competitive advantage.\r\n'